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    Sale
    A white Wilson & Frenchy Organic Stripe Rib Knot Hat made of organic cotton on a white background.
    An Wilson & Frenchy Organic Stripe Rib Knot Hat (Multiple Variants) with a white and turquoise striped hat on a white background.
    Wilson & Frenchy Organic Stripe Rib Knot Hat (Multiple Variants)
    Wilson & Frenchy
    $17.48 $23.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson & Frenchy Organic Slub Tie Front Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Wilson-and-Frenchy-Organic-Tie-Front-Shorts-Fruity-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Tie Front Shorts - LUCKY LASTS - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $21.00 $35.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants) made from GOTS-certified organic cotton.
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants) by Wilson & Frenchy.
    Wilson & Frenchy Organic Rib Stripe Bloomer Shorts (Multiple Variants)
    Wilson & Frenchy
    $23.20 $29.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Grace-Floral-Knot-Hat-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Matching-Outfit-With-Aster-And-Oak-Organic-Grace-Floral-Knot-Hat-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Grace Floral Knot Hat - LUCKY LAST
    Aster & Oak
    $24.80 $31.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Ruffle-Knit-Cardigan-Off-White-Naked-baby-Eco-Boutique
    Aster-And-Oak-Organic-Ruffle-Knit-Cardigan-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Ruffle Knit Cardigan - LUCKY LAST - OFF-WHITE - 5 YEARS ONLY
    Aster & Oak
    $41.60 $80.00 You Save 48%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    A Wilson & Frenchy Organic Stripe Rib Ruffle Dress (Multiple Variants) with orange and white stripes
    A Wilson & Frenchy Organic Stripe Rib Ruffle Dress (Multiple Variants) for a baby girl in blue and white stripes.
    Wilson & Frenchy Organic Stripe Rib Ruffle Dress (Multiple Variants)
    Wilson & Frenchy
    $34.20 $45.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Safari / 3-6 Months Aster & Oak Organic Cotton Print Tee (Multiple Variants) - Naked Baby Eco Boutique
    Hedgehog / 3-6 Months Aster & Oak Organic Cotton Print Tee (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Print Tee - LUCKY LASTS - SAFARI - 3-6 MONTHS & 7 YEARS ONLY
    Aster & Oak
    $29.40 $49.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    A baby girl's pink Wilson & Frenchy Organic Terry Tie Kids Singlet with a sun embroidered on it.
    A Wilson & Frenchy Organic Terry Tie Kids Singlet (Multiple Variants) in yellow with the words "follow the sun" on it.
    Wilson & Frenchy Organic Terry Tie Kids Singlet (Multiple Variants)
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Cotton-Embroidered-Pinafore-Dress-Taupe-Floral-Naked-Baby-Eco-Boutique
    Aster-And-Oak-Organic-Song-Bird-Embroidered-Pinafore-Dress-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Embroidered Pinafore Dress - LUCKY LASTS - TAUPE FLORAL - 5 YEARS ONLY
    Aster & Oak
    $35.88 $69.00 You Save 48%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Knitted-Pocket-Jumper-Walnut-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Pocket Jumper isolated on white background.
    Wilson & Frenchy Knitted Pocket Jumper
    Wilson & Frenchy
    $61.60 $77.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    A boy's Grech & Co. UPF 40+ recycled swim trunks.
    A Grech & Co. UPF 40+ recycled swim trunks with the word "green co" on it.
    Grech & Co. UPF 40+ Recycled Swim Trunks
    Grech & Co.
    $105.00
    Sale
    Wilson & Frenchy Organic Terry Ruffle Onesie (Multiple Variants) - Naked Baby Eco Boutique
    Wilson-and-Frenchy-Organic-Terry-Ruffle-Onesie-Pineapple-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Ruffle Onesie - LUCKY LASTS - 3-6 MONTHS ONLY
    Wilson & Frenchy
    $27.00 $45.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Baby's Wilson & Frenchy Organic Knot Hat with animal faces print on a white background.
    Wilson & Frenchy Organic Knot Hat with bird print design on a white background.
    Wilson & Frenchy Organic Knot Hat - LUCKY LAST - HELLO JUNGLE - NEWBORN ONLY
    Wilson & Frenchy
    $17.48 $23.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    This Wilson & Frenchy Organic Rib Stripe Tie Singlet (Multiple Variants) is made from GOTS-certified organic cotton, featuring a classic blue and white striped design.
    A Wilson & Frenchy baby's Organic Rib Stripe Tie Singlet with orange stripes, made from GOTS-certified organic cotton.
    Wilson & Frenchy Organic Rib Stripe Tie Singlet (Multiple Variants)
    Wilson & Frenchy
    $26.60 $35.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Knitted-Ruffle-Jumper-Naked-Baby-Eco-Boutique
    A baby's Wilson & Frenchy luxurious blend cotton bamboo wool pink knitted ruffle jumper with ruffled sleeves next to a cream-colored onesie with a botanical print, accompanied by a matching hat, perfect for a stylish
    Wilson & Frenchy Knitted Ruffle Jumper
    Wilson & Frenchy
    $66.40 $83.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    PRE-ORDER: Aster & Oak Organic Print Raglan Tee - Naked Baby Eco Boutique
    PRE-ORDER: Aster & Oak Organic Print Raglan Tee - Naked Baby Eco Boutique
    Aster & Oak Organic Print Raglan Tee - LUCKY LAST - 0-3 MONTHS ONLY
    Aster & Oak
    $33.32 $49.00 You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Fabelab-Small-Backpack-Olive-Mix-Naked-Baby-Eco-Boutique
    Fabelab-Small-Backpack-Old-Rose-Mix-Naked-Baby-Eco-Boutique
    Fabelab Small Backpack - LUCKY LAST - OLIVE MIX ONLY
    Fabelab
    $85.00 $125.00 You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    An Anarkid Organic Cotton Knitted Beanie (Multiple Variants) on a white background, final sale.
    Product description: Anarkid Organic Cotton Knitted Beanie (Multiple Variants) on a white background.
    Anarkid Organic Cotton Knitted Beanie (Multiple Variants)
    Anarkid
    $11.75 $47.00 You Save 75%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    An Aster & Oak Organic Chambray Harem Shorts in light blue with an adjustable drawstring waist tie.
    A baby is sitting on the floor holding a wooden bowl wearing Aster & Oak Organic Chambray Harem Shorts with an adjustable drawstring.
    Aster & Oak Organic Chambray Harem Shorts
    Aster & Oak
    $41.80 $55.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Cotton-Tutu-Dress-Unicorn-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Tutu Dress - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Tutu Dress - LUCKY LAST - 8 YEARS
    Aster & Oak
    $48.00 $80.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    WIlson-And-Frenchy-Organic-Terry-Spliced-Sweat-Top-Eggnog-Naked-Baby-Eco-Boutique
    WIlson-And-Frenchy-Organic-Terry-Spliced-Sweat-Top-Birch-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Spliced Sweat Top - LUCKY LAST - EGGNOG - 5 YEARS ONLY
    Wilson & Frenchy
    from $37.40 $55.00 You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson & Frenchy Knitted Button Jacket - Naked Baby Eco Boutique
    Wilson & Frenchy Knitted Button Jacket - Naked Baby Eco Boutique
    Wilson & Frenchy Knitted Button Jacket - LUCKY LASTS - 3 YEARS & 5 YEARS ONLY
    Wilson & Frenchy
    from $53.72 $79.00 You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Grech-And-Co-Moon-Hair-Clip-Creamy-White-Naked-Baby-Eco-Boutique
    Grech-And-Co-Moon-Hair-Clip-Fog-Naked-Baby-Eco-Boutique
    Grech & Co. Moon Hair Clip
    Grech & Co.
    $17.00
    Sale
    Wilson-and-Frenchy-Organic-Terry-Tie-Front-Shorts-Prickle-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Tie-Front-Shorts-Pineapple-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Tie Front Shorts (Multiple Variants)
    Wilson & Frenchy
    $24.00 $40.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Knitted-Stripe-Jumper-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Knitted-Stripe-Jumper-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Stripe Jumper
    Wilson & Frenchy
    $61.60 $77.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-and-Frenchy-Organic-Terry-Sweat-Shorts-Ocean-Stripe-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Sweat-Shorts-Sweet-Strawberry-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Sweat Shorts - LUCKY LAST - OCEAN STRIPE - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $16.36 $35.00 You Save 53%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Knitted-Cable-Dress-Spice-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Knitted-Cable-Dress-Rose-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Cable Dress (Multiple Variants)
    Wilson & Frenchy
    $60.52 $89.00 You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Ship / Newborn PRE-ORDER: Aster & Oak Organic Cotton Print Long Sleeve Onesie (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Print Long Sleeve Onesie - LUCKY LAST - NEWBORN ONLY
    Aster & Oak
    $33.32 $49.00 You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson & Frenchy Organic Kids Pocket Tee - LUCKY LASTS - 5 YEARS ONLY, an outlet item, with a single button on the chest pocket, displayed on a white background.
    Beige short-sleeved Wilson & Frenchy organic kids pocket tee displayed on a white background.
    Wilson & Frenchy Organic Kids Pocket Tee - LUCKY LASTS - 5 YEARS ONLY
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Wilson & Frenchy presents a baby's blue and white striped dress made from GOTS-certified organic cotton. Complete the outfit with the Wilson & Frenchy Organic Rib Stripe Tie Kids Singlet and the Summer Stripe W.
    Wilson & Frenchy presents a GOTS-certified organic cotton baby's striped top with orange and white stripes. Complete the outfit with the Wilson & Frenchy Organic Rib Stripe Tie Kids Singlet (Multiple Variants).
    Wilson & Frenchy Organic Rib Stripe Tie Kids Singlet (Multiple Variants)
    Wilson & Frenchy
    $39.00
    Sale
    Wilson-and-Frenchy-Organic-Ruffle-Onesie-Fruity-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Ruffle-Onesie-Fruity-Back-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Slub Ruffle Onesie - LUCKY LASTS - FRUITY - 6-12 MONTHS & 12-18 MONTHS ONLY
    Wilson & Frenchy
    $27.00 $45.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson & Frenchy Organic Easter Knot Hat - LUCKY LASTS - CUTE CARROTS ONLY with carrot print on a white background, featuring an adjustable knot.
    Floral patterned fabric pouch with an adjustable knotted handle isolated on a white background by Wilson & Frenchy Organic Easter Knot Hat - LUCKY LASTS - CUTE CARROTS ONLY.
    Wilson & Frenchy Organic Easter Knot Hat - LUCKY LASTS - CUTE CARROTS ONLY
    Wilson & Frenchy
    $20.00 $25.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Rib-Boyleg-Zipsuit-Little-Swan-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Boyleg-Zipsuit-Little-Pelican-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Boyleg Zipsuit - LUCKY LASTS - NEWBORN ONLY
    Wilson & Frenchy
    $29.40 $49.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Rib-Ruffle-Onesie-Little-Clover-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Ruffle-Onesie-Little-Orange-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Ruffle Onesie - LUCKY LAST - LITTLE CLOVER - 0-3 MONTHS ONLY
    Wilson & Frenchy
    $24.00 $40.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Cotton-Tee-Ollie-Octopus-Naked-Baby-Eco-Boutique
    Close-Up-Of-Wilson-And-Frenchy-Organic-Cotton-Tee-Ollie-Octopus-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Cotton Tee - LUCKY LAST - OLLIE OCTOPUS - 3-6 MONTHS ONLY
    Wilson & Frenchy
    $21.00 $35.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesies, sleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.