Mid-Year Sale ON NOW!

Save up to 25% Storewide (including an additional 25% Off in the Outlet). PLUS, get a FREE MYSTERY GIFT with every purchase $125+. No codes required.

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    Sale
    A dark blue Babu Merino Rib Hat by Babu with a folded brim and a white label attached to the side.
    Little-Boy-Wearing-Babu-Merino-Rib-Hat-Babu-Sage-Naked-Baby-Eco-Boutique
    Babu Merino Rib Hat
    Babu
    $29.25 $39.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Knot-Hat-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Knot-Hat-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Welcome to the World Baby Knot Hat
    Wilson & Frenchy
    $18.75 $25.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A Wilson & Frenchy Organic Terry Kids Sunhat with blue stars, perfect for beach-day.
    A Wilson & Frenchy Organic Terry Kids Sunhat (Multiple Variants) on a white background.
    Wilson & Frenchy Organic Terry Kids Sunhat (Multiple Variants)
    Wilson & Frenchy
    $26.64 $45.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Knot-Hat-Petit-Garden-Naked-Baby-Eco-Boutique
    Flatlay-Of-Wilson-And-Frenchy-Organic-Knot-Hat-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Knot Hat
    Wilson & Frenchy
    $18.75 $25.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Quincy-Mae-Organic-Cotton-Baby-Bonnet-Washed-Indigo-Naked-Baby-Eco-Boutique
    Quincy-Mae-Organic-Cotton-Baby-Bonnet-Blush-Naked-Baby-Eco-Boutique
    Quincy Mae Organic Cotton Baby Bonnet (Multiple Variants)
    Quincy Mae
    $10.31 $25.00 You Save 59%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak organic knit beanie with a pom-pom.
    A baby wearing a blue Aster & Oak Organic Knit Beanie is lying down and wrapped in a blanket with airplane patterns.
    Aster & Oak Organic Knit Beanie
    Aster & Oak
    $32.25 $43.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Fleck-Knitted-Hat-Naked-Baby-Eco-Boutique
    Happy-Baby-Wearing-Wilson-And-Frenchy-Fleck-Knitted-Hat-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Fleck Knitted Hat
    Wilson & Frenchy
    $22.58 $43.00 You Save 47%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak Organic Knot Baby Hat with airplane pattern on isolated background.
    A baby wearing an Aster & Oak Organic Knot Baby Hat made of GOTS-certified organic cotton with hot air balloon prints lying on a cream-colored cushion.
    Aster & Oak Organic Knot Baby Hat
    Aster & Oak
    $21.75 $29.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Babu-Merino-Baby-Hat-Gum-Drop-Stripe-Naked-Baby-Eco-Boutique
    Adorable-Baby-Wearing-Babu-Merino-Baby-Hat
    Babu Merino Baby Hat
    Babu
    from $16.20 $27.00 You Save 40%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Knot-Hat-Emily-Floral-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Wilson-And-Frenchy-Organic-Waffle-Knot-Hat-Emily-Floral-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Knot Hat
    Wilson & Frenchy
    $18.75 $25.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Stripe-Rib-Knotted-Hat-Mineral-Blue-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Stripe-Rib-Knotted-Hat-Leaf-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Stripe Rib Knotted Hat - LUCKY LAST - MINERAL BLUE STRIPE - NEWBORN ONLY
    Wilson & Frenchy
    $10.67 $23.00 You Save 54%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster-and-Oak-Organic-Cotton-Pom-Pom-Beanie-Snow-Naked-Baby-Eco-Boutique
    Aster-and-Oak-Organic-Cotton-PomPom-Beanie-Berry-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Pom Pom Beanie (Multiple Variants)
    Aster & Oak
    $23.00 $43.00 You Save 47%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Ribbed-Hat-Mint-Green-Naked-Baby-Eco-Boutique
    A baby wearing a green and white striped outfit with a matching Wilson & Frenchy Knitted Ribbed Hat, sitting and holding a wooden toy.
    Wilson & Frenchy Knitted Ribbed Hat
    Wilson & Frenchy
    $32.25 $43.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A white cotton Aster & Oak bucket hat with lions on it and adjustable straps.
    An Aster & Oak Bucket Hat - LUCKY LASTS - MEADOW & LION ONLY with adjustable straps.
    Aster & Oak Bucket Hat - LUCKY LASTS - MEADOW & LION ONLY
    Aster & Oak
    $29.01 $49.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Wilson-And-Frenchy-Knitted-Bauble-Bonnet-Dojon-Naked-Baby-Eco-Boutique
    A smiling baby dressed in a yellow knitted outfit with a Wilson & Frenchy Knitted Bauble Bonnet sits against a beige background.
    Wilson & Frenchy Knitted Bauble Bonnet
    Wilson & Frenchy
    $43.00
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A Saga Copenhagen Merino Bonnet with a pom pom from Saga Copenhagen.
    A baby peacefully sleeping on a bed with a wooden toy, wearing a cozy Saga Copenhagen Merino Bonnet by Saga Copenhagen.
    Saga Copenhagen Merino Bonnet
    Saga Copenhagen
    $69.60 $87.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Grech-and-Co-Organic-Cotton-5-Panel-Hat-Buff-Naked-Baby-Eco-Boutique
    Grech-and-Co-Organic-Cotton-5-Panel-Hat-Spice-Naked-Baby-Eco-Boutique
    Grech & Co. Organic Cotton 5-Panel Hat (Multiple Variants)
    Grech & Co.
    $39.44 $85.00 You Save 54%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Organic Easter Knot Hat - LUCKY LASTS - CUTE CARROTS ONLY with carrot print on a white background, featuring an adjustable knot.
    Floral patterned fabric pouch with an adjustable knotted handle isolated on a white background by Wilson & Frenchy Organic Easter Knot Hat - LUCKY LASTS - CUTE CARROTS ONLY.
    Wilson & Frenchy Organic Easter Knot Hat - LUCKY LASTS - CUTE CARROTS ONLY
    Wilson & Frenchy
    $18.75 $25.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A beige Wilson & Frenchy Organic Rib Knot Hat with a sun and sea print.
    A Wilson & Frenchy Organic Rib Knot Hat with leaves on it.
    Wilson & Frenchy Organic Rib Knot Hat
    Wilson & Frenchy
    $13.62 $23.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Hat-Bluebell-Naked-Baby-Eco-Boutique
    Close-Up-Of-Wilson-And-Frenchy-Knitted-Hat-Bluebell-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Hat
    Wilson & Frenchy
    $32.25 $43.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Bauble-Hat-Ecru-Naked-Baby-Eco-Boutique
    A baby in a white outfit and Wilson & Frenchy Knitted Bauble Hat sits against a beige background, looking to the side with a thoughtful expression.
    Wilson & Frenchy Knitted Bauble Hat
    Wilson & Frenchy
    $32.25 $43.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-and-Frenchy-Knitted-Splice-Hat-Naked-Baby-Eco-Boutique
    Back-View-of-Wilson-and-Frenchy-Knitted-Splice-Hat-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Spliced Hat - LUCKY LAST - 0-3 MONTHS ONLY
    Wilson & Frenchy
    from $18.00 $35.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Bonnet-Naked-Baby-Eco-Boutique
    A smiling baby wearing a Wilson & Frenchy Knitted Bonnet and onesie.
    Wilson & Frenchy Knitted Bonnet - LUCKY LAST - 6-12 MONTHS ONLY
    Wilson & Frenchy
    $32.25 $43.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    An Anarkid Magic Colour-Change Beanie (Multiple Variants) on a white background.
    A young girl wearing an Anarkid Magic Colour-Change Beanie (Multiple Variants).
    Anarkid Magic Colour-Change Beanie
    Anarkid
    $7.05 $47.00 You Save 85%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Baby's Wilson & Frenchy Organic Knot Hat with animal faces print on a white background.
    Wilson & Frenchy Organic Knot Hat with bird print design on a white background.
    Wilson & Frenchy Organic Knot Hat - LUCKY LAST - HELLO JUNGLE - NEWBORN ONLY
    Wilson & Frenchy
    $13.62 $23.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Knotted-Hat-Squiggle-Naked-Baby-Eco-Boutique
    Little Garden / Premmie Wilson & Frenchy Organic Knotted Hat (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Knotted Hat - LUCKY LASTS - SQUIGGLE ONLY
    Wilson & Frenchy
    $10.67 $23.00 You Save 54%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster-And-Oak-Organic-Duck-Family-Knot-Hat-Naked-Baby-Eco-Boutique
    Close-Up-Of-Little-Baby-Wearing-Aster-And-Oak-Organic-Duck-Family-Knot-Hat-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Duck Family Knot Hat - LUCKY LAST
    Aster & Oak
    $23.25 $31.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Rib-Knotted-Hat-Little-Clover-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Knotted-Hat-Little-Pelican-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Knotted Hat (Multiple Variants)
    Wilson & Frenchy
    $10.67 $23.00 You Save 54%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Quincy-Mae-Organic-Cotton-Pixie-Bonnet-Indigo-Stripe-Naked-Baby-Eco-Boutique
    Quincy-Mae-Organic-Cotton-Pixie-Bonnet-Spruce-Naked-Baby-Eco-Boutique
    Quincy Mae Organic Cotton Pixie Bonnet (Multiple Variants)
    Quincy Mae
    $9.08 $22.00 You Save 59%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A white Wilson & Frenchy Organic Stripe Rib Knot Hat made of organic cotton on a white background.
    An Wilson & Frenchy Organic Stripe Rib Knot Hat (Multiple Variants) with a white and turquoise striped hat on a white background.
    Wilson & Frenchy Organic Stripe Rib Knot Hat (Multiple Variants)
    Wilson & Frenchy
    $13.62 $23.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    An Anarkid Organic Cotton Knitted Beanie (Multiple Variants) on a white background, final sale.
    Product description: Anarkid Organic Cotton Knitted Beanie (Multiple Variants) on a white background.
    Anarkid Organic Cotton Knitted Beanie (Multiple Variants)
    Anarkid
    $7.05 $47.00 You Save 85%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Anchor Blue/Rust / Premmie Wilson & Frenchy Organic Stripe Rib Knotted Beanie (Multiple Variants) - Naked Baby Eco Boutique
    Hazelwood/Ecru / Premmie Wilson & Frenchy Organic Stripe Rib Knotted Beanie (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Stripe Rib Knotted Beanie - LUCKY LAST - ANCHOR BLUE/RUST - NEWBORN
    Wilson & Frenchy
    $7.65 $20.00 You Save 62%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Grech-And-Co-Organic-Anti-UV-5-Panel-Hat-Sky-Blue-Desert-Naked-Baby-Eco-Boutique
    Grech-And-Co-Organic-Anti-UV-5-Panel-Hat-Blush-Bloom-Mauve-Rose-Naked-Baby-Eco-Boutique
    Grech & Co. Organic Anti-UV 5-Panel Hat
    Grech & Co.
    $63.20 $79.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Lola & Me Organic Classic Organic Cotton Beanie (Multiple Variants) - Naked Baby Eco Boutique
    Lola & Me Organic Classic Organic Cotton Beanie (Multiple Variants) - Naked Baby Eco Boutique
    Lola & Me Organic Classic Organic Cotton Beanie (Multiple Variants)
    Lola & Me Organic Babywear
    $16.15 $20.00 You Save 19%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Ollie Octopus / Premmie Wilson & Frenchy Organic Slub Knotted Hat (Multiple Variants) - Naked Baby Eco Boutique
    Fruity / Premmie Wilson & Frenchy Organic Slub Knotted Hat (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Slub Knotted Hat (Multiple Variants)
    Wilson & Frenchy
    $10.67 $23.00 You Save 54%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).