Mid-Year Sale ON NOW!

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    Sale
    Wilson-And-Frenchy-Organic-Long-Sleeved-Pyjamas-Petit-Garden-Naked-Baby-Eco-Boutique
    A child wearing Wilson & Frenchy Organic Long Sleeved Pyjamas stands on a beige chair with arms stretched out and a smile on their face.
    Wilson & Frenchy Organic Long Sleeved Pyjamas
    Wilson & Frenchy
    $36.75 $49.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Grech-and-Co-Organic-Cotton-Kids-Tigghts-Fern-Naked-Baby-Eco-Boutique
    Grech-and-Co-Organic-Cotton-Kids-Tights-Buff-Naked-Baby-Eco-Boutique
    Grech & Co. Organic Cotton Kids Tights (Multiple Variants)
    Grech & Co.
    $24.96 $60.00 You Save 58%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster-and-Oak-Organic-Cotton-Harem-Pants-Fern-Naked-Baby-Eco-Boutique
    Aster-And-Oak-Organic-Cotton-Harem-Pants-Wisp-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Harem Pants - LUCKY LASTS - 4 YEARS & 5 YEARS ONLY
    Aster & Oak
    $18.72 $45.00 You Save 58%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Organic Baby Pyjama with botanical print design, perfect for cozy nights.
    A smiling newborn sitting on a beige background, wearing Wilson & Frenchy Organic Baby Pyjamas with a hand-illustrated print.
    Wilson & Frenchy Organic Baby Pyjamas
    Wilson & Frenchy
    $38.25 $51.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Toddler Aster & Oak Organic Harem Pants with hand-illustrated airplane and hot air balloon print on a white background.
    A toddler wearing a blue hat and Aster & Oak Organic Harem Pants stands next to a wicker basket on a plain background.
    Aster & Oak Organic Harem Pants
    Aster & Oak
    $36.75 $49.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Baby-Socks-3-Pack-Dijon-Pink-Fleck-Naked-Baby-Eco-Boutique
    Flatlay-Of-Wilson-And-Frenchy-Organic-Baby-Socks-3-Pack-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Baby Socks 3-Pack
    Wilson & Frenchy
    $24.75 $33.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak Organic Air Balloon Knit Jumper with air balloon and cloud embroidery, featuring button details on the shoulder.
    Toddler in Aster & Oak blue organic cotton jumper and hat sitting with a decorative hot air balloon in the background.
    Aster & Oak Organic Air Balloon Knit Jumper
    Aster & Oak
    $62.25 $83.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Light Blue / 6-12 Months Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants) - Naked Baby Eco Boutique
    Buff / 6-12 Months Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants) - Naked Baby Eco Boutique
    Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants)
    Grech & Co.
    $12.48 $30.00 You Save 58%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak Organic Cotton Cloud Chaser Rib Tee Cream Coloured Top With Sun & Cloud Drawing - Naked Baby Eco Boutique
    Little Boy Standing Among Dried Flowers Looking Up Wearing Aster and Oak Cloud Chaser Rib Tee
    Aster & Oak Organic Cotton Cloud Chaser Rib Tee
    Aster & Oak
    $32.56 $55.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak Organic Animal Pocket Shorts - Naked Baby Eco Boutique
    Aster & Oak Organic Animal Pocket Shorts - Naked Baby Eco Boutique
    Aster & Oak Organic Animal Pocket Shorts - LUCKY LAST - 4 YEARS ONLY
    Aster & Oak
    $17.64 $49.00 You Save 64%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster-And-Oak-Organic-Happy-Holidays-Harem-Short-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Aster-And-Oak-Organic-Happy-Holidays-Harem-Short-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Happy Holidays Harem Shorts
    Aster & Oak
    $23.57 $49.00 You Save 52%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster-And-Oak-Organic-Peace-And-Love-Print-Tee-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Aster-And-Oak-Organic-Peace-And-Love-Print-Tee-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Peace + Love Print Tee
    Aster & Oak
    $23.57 $49.00 You Save 52%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Pink Lemonade / Newborn Wilson & Frenchy Organic Rib Stripe Singlet (Multiple Variants) - Naked Baby Eco Boutique
    Anchor Blue/Rust / Newborn Wilson & Frenchy Organic Rib Stripe Singlet (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Rib Stripe Singlet (Multiple Variants)
    Wilson & Frenchy
    $11.48 $30.00 You Save 62%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster-And-Oak-Organic-Cotton-Rib-Leggings-Pecan-Naked-Baby-Eco-Boutique
    Aster-And-Oak-Organic-Cotton-Rib-Leggings-Snow-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Rib Leggings (Multiple Variants)
    Aster & Oak
    $16.64 $40.00 You Save 58%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak Organic Animal Bloomers - LUCKY LASTS - 3-6 MONTHS & 6-12 MONTHS ONLY with a subtle floral pattern, elastic waistband, and a small front bow. These soft nappy covers from Aster & Oak ensure comfort and style for your little one.
    A baby wearing a sleeveless onesie and Aster & Oak Organic Animal Bloomers - LUCKY LASTS - 3-6 MONTHS & 6-12 MONTHS ONLY is sitting on the floor.
    Aster & Oak Organic Animal Bloomers - LUCKY LASTS - 3-6 MONTHS & 6-12 MONTHS ONLY
    Aster & Oak
    $14.04 $39.00 You Save 64%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak Organic Henley Long-Sleeved Onesie with airplane and hot air balloon print and wooden button details.
    Baby sitting on a beige background wearing a pom-pom hat and an Aster & Oak Organic Henley Long-Sleeved Onesie with a hand-illustrated print.
    Aster & Oak Organic Henley Long-Sleeved Onesie
    Aster & Oak
    $41.25 $55.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Rib-Baby-Leggings-Ecru-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Wilson-And-Frenchy-Organic-Rib-Baby-Leggings-Ecru-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Baby Leggings
    Wilson & Frenchy
    $26.25 $35.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Waffle-Overalls-Mushroom-Naked-Baby-Eco-Boutique
    Close-up of a sleeping infant dressed in Wilson & Frenchy Organic Waffle Overalls with adjustable straps and a knitted cap.
    Wilson & Frenchy Organic Waffle Overalls
    Wilson & Frenchy
    $44.25 $59.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    An Aster & Oak Organic Cotton Zip Romper with sunflowers on it.
    An Aster & Oak organic cotton baby romper with giraffes and elephants on it.
    Aster & Oak Organic Cotton Zip Romper
    Aster & Oak
    $32.56 $55.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A boy's Grech & Co. UPF 40+ recycled swim trunks.
    A Grech & Co. UPF 40+ recycled swim trunks with the word "green co" on it.
    Grech & Co. UPF 40+ Recycled Swim Trunks
    Grech & Co.
    $84.00 $105.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Organic Terry Kids Shorts with an elastic waistband for comfortable summer days.
    A child's Wilson & Frenchy Organic Terry Kids Shorts (Multiple Variants) with an elastic waistband.
    Wilson & Frenchy Organic Terry Kids Shorts (Multiple Variants)
    Wilson & Frenchy
    $26.64 $45.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Baby-Leggings-Tinker-Floral-Naked-Baby-Eco-Boutique
    Assorted baby clothes, including Wilson & Frenchy GOTS-certified organic cotton leggings, and accessories neatly displayed on a beige background.
    Wilson & Frenchy Organic Baby Leggings
    Wilson & Frenchy
    $26.25 $35.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster & Oak Organic Warm Sand Bloomers - Naked Baby Eco Boutique
    Aster & Oak Organic Warm Sand Bloomers - Naked Baby Eco Boutique
    Aster & Oak Organic Warm Sand Bloomers
    Aster & Oak
    $14.04 $39.00 You Save 64%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Babu-Cuffed-Merino-Pants-Rose-Naked-Baby-Eco-Boutique
    Babu-Cuffed-Merino-Pants-Walnut-Naked-Baby-Eco-Boutique
    Babu Cuffed Merino Pants - LUCKY LASTS - ROSE - 3 & 5 YEARS ONLY
    Babu
    $29.00 $55.00 You Save 47%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Rib-Long-Sleeved-Onesie-Ecru-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Rib-Long-Sleeved-Onesie-Ecru-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Long Sleeved Onesie
    Wilson & Frenchy
    $36.75 $49.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A baby girl's Aster & Oak Organic Cotton Harem Shorts with a floral print and adjustable drawstring waist tie.
    Aster & Oak Organic Cotton Harem Shorts with lions and an adjustable drawstring waist tie.
    Aster & Oak Organic Cotton Harem Shorts
    Aster & Oak
    $29.01 $49.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A Wilson & Frenchy Organic Terry Tie Playsuit (Multiple Variants) with an embroidered sun and snap-crotch closure.
    A Wilson & Frenchy Organic Terry Tie Playsuit (Multiple Variants) with stars on it.
    Wilson & Frenchy Organic Terry Tie Playsuit (Multiple Variants)
    Wilson & Frenchy
    $29.01 $49.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Pink & White Gingham Headband For Kids With A Bow
    Baby Girl Sitting Cross-Legged In Front Of Rattan Vases, Wearing Pink & White Gingham Baby Headband With Bow
    Aster & Oak Organic Cotton Gingham Headband - LUCKY LAST - 1-3 YEARS ONLY
    Aster & Oak
    $14.80 $25.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster-and-Oak-Organic-You-Are-the-Sun-Tee-Naked-Baby-Eco-Boutique
    Close-up-of-Aster-and-Oak-Organic-You-Are-the-Sun-Tee-Naked-Baby-Eco-Boutique
    Aster & Oak Organic You Are the Sun Tee - LUCKY LASTS - 0-3 MONTHS & 4 YEARS ONLY
    Aster & Oak
    $17.64 $49.00 You Save 64%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Tierra Grech & Co. Junior Backpack (Multiple Variants) - Naked Baby Eco Boutique
    Wheat Grech & Co. Junior Backpack (Multiple Variants) - Naked Baby Eco Boutique
    Grech & Co. Junior Backpack - LUCKY LASTS - TIERRA & WHEAT ONLY
    Grech & Co.
    $92.34 $199.00 You Save 54%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Pyjamas-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Pyjamas-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Welcome to the World Baby Pyjamas
    Wilson & Frenchy
    $38.25 $51.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Organic-Rib-Kimono-Top-Little-Swan-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Kimono-Top-Peek-a-Boo-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Kimono Top (Multiple Variants)
    Wilson & Frenchy
    $18.56 $40.00 You Save 54%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson & Frenchy Wilson & Frenchy Organic Rib Stripe Kids Bloomer Shorts (Multiple Variants) shorts.
    Wilson & Frenchy Organic Rib Stripe Kids Bloomer Shorts for babies with a red and orange stripe, made from GOTS-certified organic cotton. (Product Name: Wilson & Frenchy Organic Rib Stripe Kids Bloomer Shorts) (Brand Name: Wilson & Frenchy)
    Wilson & Frenchy Organic Rib Stripe Kids Bloomer Shorts (Multiple Variants)
    Wilson & Frenchy
    $26.64 $45.00 You Save 41%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Aster-And-Oak-Organic-Violet-Ice-Bubble-Romper-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Aster-And-Oak-Organic-Violet-Ice-Bubble-Romper-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Violet Ice Bubble Romper
    Aster & Oak
    $51.75 $69.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Wilson-And-Frenchy-Knitted-Ribbed-Jumper-Ecru-Naked-Baby-Eco-Boutique
    Baby in a Wilson & Frenchy Knitted Ribbed Jumper outfit and hat sitting against a beige background.
    Wilson & Frenchy Knitted Ribbed Jumper
    Wilson & Frenchy
    $57.75 $77.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesies, sleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.