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    Sale
    A baby's Wilson & Frenchy Organic Terry Cuffed Shorts in pink with an elastic waistband made from organic cotton for extra comfort.
    A Wilson & Frenchy Organic Terry Cuffed Shorts (Multiple Variants) with white drawstrings, providing ultimate comfort.
    Wilson & Frenchy Organic Terry Cuffed Shorts (Multiple Variants)
    Wilson & Frenchy
    $29.64 $39.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster & Oak Organic Cotton Cloud Chaser Rib Tee Cream Coloured Top With Sun & Cloud Drawing - Naked Baby Eco Boutique
    Little Boy Standing Among Dried Flowers Looking Up Wearing Aster and Oak Cloud Chaser Rib Tee
    Aster & Oak Organic Cotton Cloud Chaser Rib Tee
    Aster & Oak
    $41.80 $55.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Rib-Kimono-Top-Little-Swan-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Kimono-Top-Peek-a-Boo-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Kimono Top (Multiple Variants)
    Wilson & Frenchy
    $24.00 $40.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    A light blue, long-sleeved Aster & Oak Organic Air Balloon Onesie features an embroidered hot air balloon and clouds on the chest.
    A baby wearing a light blue knit hat and an Aster & Oak Organic Air Balloon Long-Sleeved Onesie lies on a cream-colored surface next to a white and blue patterned blanket.
    Aster & Oak Organic Air Balloon Long-Sleeved Onesie - LUCKY LASTS 3-6 MONTHS & 1 YEAR ONLY
    Aster & Oak
    $44.00 $55.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    A Wilson & Frenchy Organic Terry Sweat Top made of 100% organic cotton, featuring stars and anchors.
    A Wilson & Frenchy Wilson & Frenchy Organic Terry Sweat Top (Multiple Variants) made from 100% organic cotton.
    Wilson & Frenchy Organic Terry Sweat Top (Multiple Variants)
    Wilson & Frenchy
    $37.24 $49.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Knitted-Jacquard-Jumper-Dew-Naked-Baby-Eco-Boutique
    Lttle-Boy-Wearing-Wilson-And-Frenchy-Knitted-Jacquard-Jumper-Almond-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Jacquard Jumper
    Wilson & Frenchy
    $61.60 $77.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Duck-Print-Long-Sleeve-Tee-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Aster-And-Oak-Organic-Duck-Print-Long-Sleeve-Tee-And-Matching-Leggings-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Duck Print Long Sleeve Tee
    Aster & Oak
    $44.00 $55.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Long-Sleeved-Top-Sail-Away-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Long-Sleeved-Top-Sail-Away-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Long Sleeved Top
    Wilson & Frenchy
    $28.00 $35.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster & Oak Organic Posy Floral Print Tee - Naked Baby Eco Boutique
    Aster & Oak Organic Posy Floral Print Tee - Naked Baby Eco Boutique
    Aster & Oak Organic Posy Floral Print Tee - 0-3 MONTHS & 3-6 MONTHS ONLY
    Aster & Oak
    $21.56 $49.00 You Save 56%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    The Wilson & Frenchy Knitted Ruffle Overalls in Dijon feature a vibrant yellow hue with vertical stripes and charming ruffled shoulder straps.
    A baby sits on a light beige background, wearing a white long-sleeve shirt and Wilson & Frenchy's Knitted Ruffle Overalls - LUCKY LASTS - DIJON ONLY, with hands clasped together and looking upward.
    Wilson & Frenchy Knitted Ruffle Overalls - LUCKY LASTS - DIJON ONLY
    Wilson & Frenchy
    $76.00 $95.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Knitted-Cable-Jumper-Sand-Melange-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Knitted-Cable-Jumper-Oatmeal-Melange-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Knitted Cable Jumper (Multiple Variants)
    Wilson & Frenchy
    from $51.00 $75.00 You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Duck-Family-Knot-Hat-Naked-Baby-Eco-Boutique
    Close-Up-Of-Little-Baby-Wearing-Aster-And-Oak-Organic-Duck-Family-Knot-Hat-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Duck Family Knot Hat - LUCKY LAST
    Aster & Oak
    $24.80 $31.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    A brown Babu Merino Rib Hat by Babu with a folded brim and a small tag on the side.
    A dark blue Babu Merino Rib Hat by Babu with a folded brim and a white label attached to the side.
    Babu Merino Rib Hat
    Babu
    $39.00
    Sale
    Quincy-Mae-Organic-Cotton-Long-Sleeve-Tee-Space-Naked-Baby-Eco-Boutique
    Quincy-Mae-Organic-Cotton-Long-Sleeve-Tee-Sea-Green-Naked-Baby-Eco-Boutique
    Quincy Mae Organic Cotton Long Sleeve Tee - LUCKY LASTS - SPACE - 4-5 YEARS ONLY
    Quincy Mae
    $29.24 $43.00 You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster & Oak Organic Sunny Daze Ruffle Romper - Naked Baby Eco Boutique
    Aster & Oak Organic Sunny Daze Ruffle Romper - Naked Baby Eco Boutique
    Aster & Oak Organic Sunny Daze Ruffle Romper
    Aster & Oak
    $28.60 $65.00 You Save 56%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Newborn (0000) 0-3 Months (000) 3-6 Months (00) 6-12 Months (0) 1 Year (1-2 Years)
    Sale
    Wilson & Frenchy Organic Waffle Ruffle Zipsuit with coral pattern on a white background, made from GOTS-certified organic cotton.
    A smiling baby sitting down in a Wilson & Frenchy Organic Waffle Ruffle Zipsuit against a neutral background.
    Wilson & Frenchy Organic Waffle Ruffle Zipsuit
    Wilson & Frenchy
    $42.40 $53.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Knitted-Bauble-Hat-Mint-Green-Naked-Baby-Eco-Boutique
    A baby in a white outfit and Wilson & Frenchy Knitted Bauble Hat sits against a beige background, looking to the side with a thoughtful expression.
    Wilson & Frenchy Knitted Bauble Hat
    Wilson & Frenchy
    $34.40 $43.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Quincy-Mae-Organic-Waffle-Sleeveless-Bubble-Romper-Ochre-Naked-Baby-Eco-Boutique
    Quincy-Mae-Organic-Waffle-Sleeveless-Bubble-Romper-Spruce-Naked-Baby-Eco-Boutique
    Quincy Mae Organic Waffle Sleeveless Bubble Romper - LUCKY LASTS - OCHRE - 12-18 MONTHS ONLY
    Quincy Mae
    $28.88 $55.00 You Save 47%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Taupe-coloured rib shorts for babies and kids, featuring pockets and cuffed legs
    Aster & Oak Organic Cotton Rib Shorts (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Taupe Rib Shorts
    Aster & Oak
    $41.80 $55.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Grech-and-Co-Organic-Cotton-Kids-Tigghts-Fern-Naked-Baby-Eco-Boutique
    Grech-and-Co-Organic-Cotton-Kids-Tights-Buff-Naked-Baby-Eco-Boutique
    Grech & Co. Organic Cotton Kids Tights (Multiple Variants)
    Grech & Co.
    $31.20 $60.00 You Save 48%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster & Oak Organic Bird Lace Onesie - Naked Baby Eco Boutique
    Aster & Oak Organic Bird Lace Onesie - Naked Baby Eco Boutique
    Aster & Oak Organic Bird Lace Onesie - DAMAGED - NEWBORN ONLY
    Aster & Oak
    $10.35 $49.00 You Save 79%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster & Oak Organic Beach Day Bloomers - Naked Baby Eco Boutique
    Aster & Oak Organic Beach Day Bloomers - Naked Baby Eco Boutique
    Aster & Oak Organic Beach Day Bloomers
    Aster & Oak
    $17.16 $39.00 You Save 56%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Terry-Growsuit-Bluebelle-Naked-Baby-Eco-Boutique
    Happy-Baby-Wearing-Wilson-And-Frenchy-Organic-Terry-Growsuit-Bluebelle-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Growsuit
    Wilson & Frenchy
    $56.80 $71.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Woolbabe 3-Seasons Organic Cotton + Merino Sleeping Bag (Multiple Variants) - Naked Baby Eco Boutique
    Blossom Monarch Woolbabe 3-Seasons Organic Cotton + Merino Sleeping Bag (Multiple Variants) - Naked Baby Eco Boutique
    Woolbabe 3-Seasons Organic Cotton + Merino Sleeping Bag
    Woolbabe
    $169.00
    Sale
    Grech-and-Co-Silicone-Dummy-Clip-Rust-Naked-Baby-Eco-Boutique
    Grech-and-Co-Silicone-Dummy-Clip-Spice-Naked-Baby-Eco-Boutique
    Grech & Co. Silicone Dummy Clip - LUCKY LASTS - RUST & SPICE ONLY
    Grech & Co.
    $21.25 $50.00 You Save 58%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Quilted-Pants-Storm-Blue-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Quilted Pants made of GOTS certified organic cotton isolated on a white background.
    Wilson & Frenchy Organic Quilted Pants
    Wilson & Frenchy
    $39.20 $49.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Light Blue / 6-12 Months Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants) - Naked Baby Eco Boutique
    Buff / 6-12 Months Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants) - Naked Baby Eco Boutique
    Grech & Co. Organic Cotton Knee High Kids Socks (Multiple Variants)
    Grech & Co.
    $15.60 $30.00 You Save 48%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Bunny-Luxe-Rib-Long-Sleeved-Top-Naked-Baby-Eco-Boutique
    A baby, dressed in an Aster & Oak Organic Bunny Luxe Rib Long-Sleeved Top, sitting and reaching out towards a toy rabbit on a neutral background.
    Aster & Oak Organic Bunny Luxe Rib Long-Sleeved Top
    Aster & Oak
    $47.20 $59.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Rib-Knotted-Hat-Little-Clover-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Knotted-Hat-Little-Pelican-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Knotted Hat (Multiple Variants)
    Wilson & Frenchy
    $13.80 $23.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Rib-Stripe-Shorts-Plum-Stripe-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Rib-Stripe-Shorts-Dawn-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Stripe Shorts - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Wilson & Frenchy
    $18.00 $30.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Fleck-Knitted-Jacquard-Jumper-Naked-Baby-Eco-Boutique
    A baby wearing a Wilson & Frenchy Fleck Knitted Jacquard Jumper lying on a beige surface, looking up with a curious expression.
    Wilson & Frenchy Fleck Knitted Jacquard Jumper
    Wilson & Frenchy
    $61.60 $77.00 You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    An Aster & Oak Organic Cotton Zip Romper with sunflowers on it.
    An Aster & Oak organic cotton baby romper with giraffes and elephants on it.
    Aster & Oak Organic Cotton Zip Romper
    Aster & Oak
    $41.80 $55.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    A Wilson & Frenchy Organic Rib Stripe Henley Tee with stretchy elastane in blue and white.
    A Wilson & Frenchy Organic Rib Stripe Henley Tee (Multiple Variants) GOTS-certified organic cotton baby's striped t-shirt.
    Wilson & Frenchy Organic Rib Stripe Henley Tee (Multiple Variants)
    Wilson & Frenchy
    $26.60 $35.00 You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Stripe-Rib-Zipsuit-Plum-Stripe-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Stripe-Rib-Zipsuit-Dawn-Stripe-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Stripe Rib Zipsuit (Multiple Variants)
    Wilson & Frenchy
    $29.40 $49.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Cotton-Rib-Henley-Onesie-Zen-Blue-Naked-Baby-Eco-Boutique
    Aster-And-Oak-Organic-Cotton-Rib-Henley-Onesie-Dewkist-On-Baby-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Rib Henley Onesie - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Aster & Oak
    $25.80 $43.00 You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesies, sleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.