Mid-Year Sale ON NOW!

Save up to 25% Storewide (including an additional 25% Off in the Outlet). PLUS, get a FREE MYSTERY GIFT with every purchase $125+. No codes required.

Shop now

Make Believe Play

Filter

    Filter

    Refine

    view all

    Size

    Price

    Collection

    clear
    129 products
    Sale
    Snails Non-Toxic Washable Natural Nail Polish (Multiple Variants) - Naked Baby Eco Boutique
    Snails Non-Toxic Washable Natural Nail Polish (Multiple Variants) - Naked Baby Eco Boutique
    Snails Non-Toxic Washable Natural Nail Polish
    SNAILS
    $13.60 $17.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    MinMin-Copenhagen-Large-Wooden-Rainbow-Earthy-Naked-Baby-Eco-Boutique
    MinMin-Copenhagen-Large-Wooden-Rainbow-Pastel-Naked-Baby-Eco-Boutique
    MinMin Copenhagen Large Wooden Rainbow (Multiple Variants)
    MinMin Copenhagen
    $81.40 $185.00 You Save 56%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    MinMin Copenhagen Wooden Fruit Stacking Toy - Naked Baby Eco Boutique
    MinMin Copenhagen Wooden Fruit Stacking Toy - Naked Baby Eco Boutique
    MinMin Copenhagen Wooden Fruit Stacking Toy
    MinMin Copenhagen
    $90.64 $206.00 You Save 56%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    No Nasties Pretty Play Makeup Goody Pack (Multiple Variants) - Naked Baby Eco Boutique
    No-Nasties-Pretty-Play-Makeup-Goody-Pack-Nixie-Naked-Baby-Eco-Boutique
    No Nasties Pretty Play Makeup Goody Pack (Multiple Variants)
    No Nasties Play Makeup
    $26.25 $35.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A bottle of No Nasties 20 FREE Kids Scented Nail Polish (Multiple Variants) made with non-toxic ingredients.
    A bottle of No Nasties 20 FREE Kids Scented Nail Polish (Multiple Variants) next to a blue cupcake.
    No Nasties 20 FREE Kids Scented Nail Polish (Multiple Variants)
    No Nasties
    $14.25 $19.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    No-Nasties-Pretty-Play-Makeup-Box-Nala-Pink-Naked-Baby-Eco-Boutique
    No-Nasties-Pretty-Play-Makeup-Box-Nancy-Purple-Naked-Baby-Eco-Boutique
    No Nasties Pretty Play Makeup Box (Multiple Variants)
    No Nasties Play Makeup
    $36.00 $48.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Plan Toys Cleaning Set - Naked Baby Eco Boutique
    Plan Toys Cleaning Set - Naked Baby Eco Boutique
    Plan Toys Cleaning Set - LUCKY LASTS
    Plan Toys
    $43.52 $86.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Fabelab-Organic-Cotton-Builder-Dress-Up-Set-Naked-Baby-Eco-Boutique
    Fabelab-Organic-Cotton-Builder-Dress-Up-Set-On-Little-Boy-Naked-Baby-Eco-Boutique
    Fabelab Organic Cotton Builder Dress-Up Set
    Fabelab
    $53.76 $105.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Pale Yellow Fabelab Organic Cotton Fairy Dress-Up Set (Multiple Variants) - Naked Baby Eco Boutique
    Old Rose Fabelab Organic Cotton Fairy Dress-Up Set (Multiple Variants) - Naked Baby Eco Boutique
    Fabelab Organic Cotton Fairy Dress-Up Set (Multiple Variants)
    Fabelab
    $48.64 $95.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Le-Toy-Van-Dotty-Kettle-Naked-Baby-Eco-Boutique
    Little-Boy-Pouring-A-Drink-With-Le-Toy-Van-Dotty-Kettle-Naked-Baby-Eco-Boutique
    Le Toy Van Dotty Kettle
    Le Toy Van
    $36.00 $45.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A Snails Ballerine Non-Toxic Washable Natural Nail Polish with a bow on top.
    A SNAILS Ballerine Non-Toxic Washable Natural Nail Polish bottle adorned with a washable mesh bow.
    Snails Ballerine Non-Toxic Washable Natural Nail Polish
    SNAILS
    $13.60 $17.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Hape-Chefs-Cooking-Set-Naked-Baby-Eco-Boutique
    Little-Girl-Playing-With-Hape-Chefs-Cooking-Set-Naked-Baby-Eco-Boutique
    Hape Chef's Cooking Set
    Hape
    $41.65 $49.00 You Save 15%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Petite-Eats-Kids-Kitchenware-Set-Sky-Naked-Baby-Eco-Boutique
    Coral Petite Eats Kids Kitchenware Set (Multiple Variants) - Naked Baby Eco Boutique
    Petite Eats Kids Kitchenware Set (Multiple Variants)
    Petite Eats
    $68.00 $85.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Three SNAILS Non-Toxic Washable Natural Nail Polishes in a pink and green box.
    A SNAILS Non-Toxic Washable Natural Nail Polish - Mini 3-Pack box with a pink bow on it.
    Snails Non-Toxic Washable Natural Nail Polish - Mini 3-Pack
    SNAILS
    $26.25 $35.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Unicorn (White) Fabelab Organic Cotton Hand Puppets (Multiple Variants) - Naked Baby Eco Boutique
    Bear (Ochre) Fabelab Organic Cotton Hand Puppets (Multiple Variants) - Naked Baby Eco Boutique
    Fabelab Organic Cotton Hand Puppets (Multiple Variants) - LUCKY LAST - UNICORN
    Fabelab
    $16.38 $47.00 You Save 65%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    A bottle of No Nasties All-Natural Kids Lip Gloss (Multiple Variants) with a white lid on a white background is the product description.
    A vibrant purple background showcasing a No Nasties All-Natural Kids Lip Gloss (Multiple Variants) from the No Nasties Play Makeup brand and a nourishing lip balm.
    No Nasties All-Natural Kids Lip Gloss (Multiple Variants)
    No Nasties Play Makeup
    $11.25 $15.00 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Green Toys Stove Top - Naked Baby Eco Boutique
    Green Toys Stove Top - Naked Baby Eco Boutique
    Green Toys Stove Top - LUCKY LAST
    Green Toys
    $19.17 $55.00 You Save 65%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    An Fabelab Organic Cotton Play Purse in rainbow shape on a white background.
    A blue Fabelab Organic Cotton Play Purse with clouds, stars and a rainbow.
    Fabelab Organic Cotton Play Purse (Multiple Variants)
    Fabelab
    $46.08 $90.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Kinderfeets Play Tent - Naked Baby Eco Boutique
    Kinderfeets Play Tent - Naked Baby Eco Boutique
    Kinderfeets Play Tent
    Kinderfeets
    $183.20 $229.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    BigJigs Wooden Yoghurt Play Food - DAMAGED - Naked Baby Eco Boutique
    BigJigs Wooden Yoghurt Play Food - DAMAGED
    BigJigs
    $4.28 $6.00 You Save 29%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    An eco-responsible Classical Child Rattan Hobby Horse providing imaginative fun.
    An eco-responsible little girl in a dress engaging in imaginative fun with her Classical Child Rattan Hobby Horse.
    Classical Child Rattan Hobby Horse
    Classical Child
    $84.00 $105.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Kinderfeets Wooden Toy Pram & Walker - Naked Baby Eco Boutique
    Kinderfeets Wooden Toy Pram & Walker - Naked Baby Eco Boutique
    Kinderfeets Wooden Toy Pram & Walker
    Kinderfeets
    $191.20 $239.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Shimmery Blue No Nasties Shimmery Eye Shadow (Multiple Colours) - Naked Baby Eco Boutique
    Shimmery Blue No Nasties Shimmery Eye Shadow (Multiple Colours) - Naked Baby Eco Boutique
    No Nasties Shimmery Eye Shadow (Multiple Colours)
    No Nasties Play Makeup
    $6.38 $8.50 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Fabelab-Wicker-Doll-Wagon-Naked-Baby-Eco-Boutique
    Fabelab-Wicker-Doll-Wagon-as-Doll-Bed-Naked-Baby-Eco-Boutique
    Fabelab Wicker Doll Wagon - LUCKY LASTS
    Fabelab
    $135.68 $265.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Plan Toys Dollhouse Bathroom Furniture - Naked Baby Eco Boutique
    Plan-Toys-Dollhouse-Bathroom-Furniture-Orchard-Naked-Baby-Eco-Boutique
    Plan Toys Dollhouse Bathroom Furniture - LUCKY LAST - NEO ONLY
    Plan Toys
    $30.72 $60.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Kinderfeets-Pikler-Triangle-Small-Naked-Baby-Eco-Boutique
    Close-up-of-Toddler-Playing-with-Kinderfeets-Pikler-Triangle-Small-Naked-Baby-Eco-Boutique
    Kinderfeets Pikler Triangle (Multiple Variants)
    Kinderfeets
    from $175.20 $219.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Plan Toys Walking Elephant - Naked Baby Eco Boutique
    Plan Toys Walking Elephant - Naked Baby Eco Boutique
    Plan Toys Walking Elephant - LUCKY LASTS
    Plan Toys
    $353.28 $690.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    No-Nasties-Dusty-Pink-Blush-Play-Makeup-Naked-Baby-Eco-Boutique
    No Nasties Dusty Pink Blush - Naked Baby Eco Boutique
    No Nasties Dusty Pink Blush Play Makeup
    No Nasties Play Makeup
    $7.13 $9.50 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Hape-Sushi-Time-Naked-Baby-Eco-Boutique
    Hape-Sushi-Time-In-Box-Naked-Baby-Eco-Boutique
    Hape Sushi Time
    Hape
    $60.00 $75.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Hape-Super-Udon-Cooking-Set-Naked-Baby-Eco-Boutique
    Little-Girl-Playing-With-Hape-Super-Udon-Cooking-Set-Naked-Baby-Eco-Boutique
    Hape Super Udon Cooking Set
    Hape
    $33.15 $39.00 You Save 15%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Kinderfeets Large Pikler Climber Triangle - Naked Baby Eco Boutique
    Kinderfeets Large Pikler Climber Triangle - Naked Baby Eco Boutique
    Kinderfeets Large Pikler Climber Triangle
    Kinderfeets
    $428.00 $535.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    No Nasties Rosy Pink All Natural Lip Balm - Naked Baby Eco Boutique
    No Nasties Rosy Pink All Natural Lip Balm - Naked Baby Eco Boutique
    No Nasties Rosy Pink All Natural Lip Balm Play Makeup
    No Nasties Play Makeup
    $7.13 $9.50 You Save 25%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Le-Toy-Van-Doll-Nursing-Set-Naked-Baby-Eco-Boutique
    Little-Girl-Playing-With-Le-Toy-Van-Doll-Nursing-Set-Naked-Baby-Eco-Boutique
    Le Toy Van Doll Nursing Set
    Le Toy Van
    $55.20 $69.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Plan-Toys-Vlogger-Kit-All-Pieces-And-Ring-Light-Put-Together-Naked-Baby-Eco-Boutique
    Plan-Toys-Vlogger-Kit-All-Pieces-Packed-Into-Bag-Naked-Baby-Eco-Boutique
    Plan Toys Vlogger Kit - LUCKY LASTS
    Plan Toys
    $46.08 $90.00 You Save 49%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).
    Sale
    Kinderfeets-Pikler-Rocking-and-Climbing-Arch-Naked-Baby-Eco-Boutique
    Kinderfeets Pikler Rocking & Climbing Arch - Naked Baby Eco Boutique
    Kinderfeets Pikler Rocking & Climbing Arch
    Kinderfeets
    $220.00 $275.00 You Save 20%
    Mid-Year Sale: Save up to 25% Storewide (& an extra 25% in the Outlet!). PLUS, get a FREE MYSTERY GIFT with $125+. (Prices as marked - no further discounts or codes apply).