Upon relocating from Canada to New Zealand to be with my partner, I delved into the world of low-tox living, spurred by my newfound environment and lifestyle. Little did I know that this journey would become even more significant when we welcomed our first child 18 months later. When our first son was born, he faced severe food allergies that led us on a challenging path of discovery and research. This experience deeply resonated with us and reinforced our commitment to providing safe, allergen-free products for our children. Each of our three children has faced allergies, so we've spent many days and late nights soothing crying babies and feeling their pain. This personal experience became a driving force in our mission to offer products that meet our strict criteria for sustainability, safety, and quality.

We've done the research for you, so you can shop confidently and save time, knowing that every product is a trusted choice for your family and the planet. Our friendly and knowledgeable team is here to guide you, offering personalized assistance and expert advice (we're mamas, too!) to help you make informed choices that align with your values and needs.

We're proud to be a small New Zealand-owned and operated business. Orders are lovingly packed by our small but mighty team and shipped from Dunedin, New Zealand. Each purchase supports our local community and contributes to our dream of creating a greener world for our children.

We created Earth Baby Eco Boutique (formerly known as Naked Baby Eco Boutique) as a judgment-free zone because parenting is tough enough without all that extra noise! We believe that small changes can make a big difference and that those changes should be sustainable for the long haul. We're here to offer you a variety of eco-friendly options so you can make the best choices for your family—no fear-mongering; no guilt trips. You do you, and we're here to help every step of the way!