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    430 products
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    Wilson-and-Frenchy-Organic-Terry-Tie-Playsuit-Beary-Cute-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Terry-Tie-Playsuit-Prickle-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Terry Tie Playsuit (Multiple Variants)
    Wilson & Frenchy
    $29.40 Regular price $49.00 Sale price You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
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    Aster-And-Oak-Organic-Happy-Holidays-Harem-Short-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Aster-And-Oak-Organic-Happy-Holidays-Harem-Short-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Happy Holidays Harem Shorts
    Aster & Oak
    $30.26 Regular price $49.00 Sale price You Save 38%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
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    Wilson-and-Frenchy-Organic-Rib-Kimono-Top-Pine-Green-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Rib-Kimono-Top-Pistachio-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Rib Kimono Top - LUCKY LASTS - NEWBORN & 0-3 MONTHS ONLY
    Wilson & Frenchy
    $18.70 Regular price $40.00 Sale price You Save 53%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Pyjamas-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Welcome-To-The-World-Baby-Pyjamas-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Welcome to the World Baby Pyjamas
    Wilson & Frenchy
    $51.00
    Sale
    Wilson-And-Frenchy-Organic-Rib-Ruffle-Top-Fawn-Naked-Baby-Eco-Boutique
    A baby dressed in a beige Wilson & Frenchy Organic Rib Ruffle Top and a matching headband sits on a beige background, looking towards the camera.
    Wilson & Frenchy Organic Rib Ruffle Top
    Wilson & Frenchy
    $34.40 Regular price $43.00 Sale price You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Woolbabe-Merino-and-Organic-Cotton-Sleeping-Gown-Tekapo-Stars-Naked-Baby-Eco-Boutique
    Woolbabe-Merino-and-Organic-Cotton-Sleeping-Gown-Flax-Seascape-Naked-Baby-Eco-Boutique
    Woolbabe Merino & Organic Cotton Sleeping Gown
    Woolbabe
    from $55.00
    Sale
    An Wilson & Frenchy Organic Stripe Rib Kids Ruffle Dress (Multiple Variants) by Wilson & Frenchy.
    Wilson & Frenchy's Wilson & Frenchy Organic Stripe Rib Kids Ruffle Dress, crafted from organic cotton and featuring orange and white stripes.
    Wilson & Frenchy Organic Stripe Rib Kids Ruffle Dress (Multiple Variants)
    Wilson & Frenchy
    $44.84 Regular price $59.00 Sale price You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Babu-Merino-Baby-Hat-Gum-Drop-Stripe-Naked-Baby-Eco-Boutique
    Adorable-Baby-Wearing-Babu-Merino-Baby-Hat
    Babu Merino Baby Hat
    Babu
    $27.00
    Sale
    Wilson-And-Frenchy-Organic-Cotton-Shorts-Hello-Jungle-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Cotton-Shorts-Petite-Puffin-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Cotton Shorts
    Wilson & Frenchy
    $26.60 Regular price $35.00 Sale price You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Unicorn / Newborn Aster & Oak Organic Cotton Flutter Sleeve Zip Romper (Multiple Variants) - Naked Baby Eco Boutique
    Pink Floral / Newborn Aster & Oak Organic Cotton Flutter Sleeve Zip Romper (Multiple Variants) - Naked Baby Eco Boutique
    Aster & Oak Organic Cotton Flutter Sleeve Zip Romper - LUCKY LAST - UNICORNS - 1 YEAR ONLY
    Aster & Oak
    $33.00 Regular price $55.00 Sale price You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
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    A beige Wilson & Frenchy Organic Rib Knot Hat with a sun and sea print.
    A Wilson & Frenchy Organic Rib Knot Hat with leaves on it.
    Wilson & Frenchy Organic Rib Knot Hat
    Wilson & Frenchy
    $17.48 Regular price $23.00 Sale price You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
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    Wilson-And-Frenchy-Organic-Cotton-Rib-Tee-Little-Swan-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Cotton-Rib-Tee-Little-Pelican-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Cotton Rib Tee (Multiple Variants)
    Wilson & Frenchy
    $21.00 Regular price $35.00 Sale price You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Long-Sleeved-Ruffle-Dress-Petit-Garden-Naked-Baby-Eco-Boutique
    Back-Of-Wilson-And-Frenchy-Organic-Long-Sleeved-Ruffle-Dress-Petit-Garden-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Long Sleeved Ruffle Dress
    Wilson & Frenchy
    $40.80 Regular price $51.00 Sale price You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
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    Aster & Oak Organic Birds Print Flutter Tee - Naked Baby Eco Boutique
    Aster & Oak Organic Birds Print Flutter Tee - Naked Baby Eco Boutique
    Aster & Oak Organic Birds Print Flutter Tee - DAMAGED - 0-3 MONTHS ONLY
    Aster & Oak
    $10.35 Regular price $49.00 Sale price You Save 79%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
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    Wilson-And-Frenchy-Organic-Waffle-Knot-Hat-Emily-Floral-Naked-Baby-Eco-Boutique
    Little-Baby-Wearing-Wilson-And-Frenchy-Organic-Waffle-Knot-Hat-Emily-Floral-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Waffle Knot Hat
    Wilson & Frenchy
    $20.00 Regular price $25.00 Sale price You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson & Frenchy Organic Rib Top (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Rib Top (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Rib Top - LUCKY LASTS - BLUSH - 0-3 MONTHS & 6-12 MONTHS ONLY
    Wilson & Frenchy
    $16.36 Regular price $35.00 Sale price You Save 53%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    An Aster & Oak Organic Cotton Flutter Sleeve Zip Romper in beige with delicate skin.
    An Aster & Oak Organic Cotton Flutter Sleeve Zip Romper for delicate baby skin, adorned with adorable animals.
    Aster & Oak Organic Cotton Flutter Sleeve Zip Romper
    Aster & Oak
    from $41.80 Regular price $55.00 Sale price You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    A short-sleeved Wilson & Frenchy organic baby romper with a bird pattern on a white background.
    Wilson & Frenchy Organic Boyleg Zipsuit with animal face print design.
    Wilson & Frenchy Organic Boyleg Zipsuit - LUCKY LASTS - 0-3 MONTHS & 6-12 MONTHS ONLY
    Wilson & Frenchy
    $37.24 Regular price $49.00 Sale price You Save 24%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-nd-Oak-Organic-Grace-Floral-Knot-Headband-Naked-Baby-Eco-Boutique
    Little-Girl-Wearing-Matching-Outfit-With-Aster-nd-Oak-Organic-Grace-Floral-Knot-Headband-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Pointelle Grace Floral Headband
    Aster & Oak
    $20.00 Regular price $25.00 Sale price You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Blush / Newborn Wilson & Frenchy Organic Rib Nappy Pants (Multiple Variants) - Naked Baby Eco Boutique
    Pine Green / Newborn Wilson & Frenchy Organic Rib Nappy Pants (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Rib Nappy Pants (Multiple Variants)
    Wilson & Frenchy
    $14.03 Regular price $30.00 Sale price You Save 53%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Babu-Cuffed-Merino-Pants-Rose-Naked-Baby-Eco-Boutique
    Babu-Cuffed-Merino-Pants-Walnut-Naked-Baby-Eco-Boutique
    Babu Cuffed Merino Pants - LUCKY LASTS - ROSE - 3 & 5 YEARS ONLY
    Babu
    $37.40 Regular price $55.00 Sale price You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson & Frenchy Baby Romper with Stars and Anchors, Wilson & Frenchy Organic Terry Overalls - LUCKY LAST - MOSS - 3-6 MONTHS ONLY, with Adjustable Straps.
    A baby is laying on a bed with a stuffed animal, dressed in Wilson & Frenchy Organic Terry Overalls - LUCKY LAST - MOSS - 3-6 MONTHS ONLY with adjustable straps.
    Wilson & Frenchy Organic Terry Overalls - DAMAGED - SUMMER DAYS - 3-6 MONTHS ONLY
    Wilson & Frenchy
    $34.91 Regular price $49.00 Sale price You Save 29%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Blush / 0-3 Months Wilson & Frenchy Knitted Mini Cable Jumper (Multiple Variants) - Naked Baby Eco Boutique
    Grey Melange / 0-3 Months Wilson & Frenchy Knitted Mini Cable Jumper (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Knitted Mini Cable Jumper (Multiple Variants)
    Wilson & Frenchy
    from $51.00 Regular price $75.00 Sale price You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster & Oak Organic Bunny Luxe Rib Leggings with drawstring waist.
    Baby sitting and reaching out towards a white rabbit figurine, wearing Aster & Oak Organic Bunny Luxe Rib Leggings.
    Aster & Oak Organic Bunny Luxe Rib Leggings
    Aster & Oak
    $47.20 Regular price $59.00 Sale price You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Grech-and-Co-Sustainable-Kids-Polarised-Sunglasses-Rust-Naked-Baby-Eco-Boutique
    Grech-and-Co-Sustainable-Kids-Polarised-Sunglasses-Tortoise-Naked-Baby-Eco-Boutique
    Grech & Co. Sustainable Kids Polarised Sunglasses (Multiple Variants)
    Grech & Co.
    $51.20 Regular price $80.00 Sale price You Save 36%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-And-Frenchy-Organic-Stripe-Rib-Knotted-Hat-Mineral-Blue-Naked-Baby-Eco-Boutique
    Wilson-And-Frenchy-Organic-Stripe-Rib-Knotted-Hat-Leaf-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Stripe Rib Knotted Hat - LUCKY LAST - MINERAL BLUE STRIPE - NEWBORN ONLY
    Wilson & Frenchy
    $13.80 Regular price $23.00 Sale price You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    An Aster & Oak organic knit bunny jumper in pink for the baby winter style, featuring a pattern of white rabbits and wooden buttons on the shoulder.
    An infant wearing an Aster & Oak Organic Knit Bunny Jumper holds a plush rabbit toy while lying in a basket with a white knit blanket.
    Aster & Oak Organic Knit Bunny Jumper
    Aster & Oak
    $71.20 Regular price $89.00 Sale price You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster-And-Oak-Organic-Cotton-Zip-Romper-Pirate-Map-Naked-Baby-Eco-Boutique
    Happy-Baby-Wearing-Aster-And-Oak-Organic-Cotton-Zip-Romper-Pirate-Map-Naked-Baby-Eco-Boutique
    Aster & Oak Organic Cotton Zip Romper - LUCKY LASTS - PIRATE MAP - NEWBORN & 0-3 MONTHS ONLY
    Aster & Oak
    $33.00 Regular price $55.00 Sale price You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-and-Frenchy-Organic-Cotton-Envelope-Onesie-Forest-Animals-Front-Naked-Baby-Eco-Boutique
    Mr. Fox / 0-3 Months Wilson & Frenchy Organic Cotton Envelope Onesie (Multiple Variants) - Naked Baby Eco Boutique
    Wilson & Frenchy Organic Cotton Envelope Onesie - LUCKY LAST - FOREST ANIMALS - 6-12 MONTHS
    Wilson & Frenchy
    $20.80 Regular price $40.00 Sale price You Save 48%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Fabelab-Organic-Cotton-Grid-Kids-Poncho-Blue-Naked-Baby-Eco-Boutique
    Fabelab-Organic-Cotton-Grid-Kids-Poncho-Old-Rose-Naked-Baby-Eco-Boutique
    Fabelab Organic Cotton Grid Kids Poncho (Multiple Variants)
    Fabelab
    $45.00 Regular price $75.00 Sale price You Save 40%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    A Wilson & Frenchy Organic Terry Cuffed Kids Shorts (Multiple Variants) with white drawstrings.
    Wilson & Frenchy Organic Terry Cuffed Kids Shorts (Multiple Variants) for a baby with an elastic waistband.
    Wilson & Frenchy Organic Terry Cuffed Kids Shorts (Multiple Variants)
    Wilson & Frenchy
    $25.00 Regular price $45.00 Sale price You Save 44%
    Sale
    Aster-and-Oak-Organic-Cotton-Rib-Leggings
    Baby-Sitting-Holding-Toy-wearing-Aster-and-Oak-Organic-Cotton-Rib-Leggings
    Aster & Oak Organic Cotton Rib Leggings - 5 YEARS ONLY
    Aster & Oak
    $27.20 Regular price $40.00 Sale price You Save 32%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Aster & Oak Beige Organic Knit Beanie with a pom-pom on a white background.
    A baby wearing an Aster & Oak Organic Knit Beanie and a cream onesie with patterns sits next to a bouquet of dried flowers on a white background.
    Aster & Oak Organic Knit Beanie
    Aster & Oak
    $34.40 Regular price $43.00 Sale price You Save 20%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Sale
    Wilson-and-Frenchy-Organic-Pocket-Top-Ahoy-Front-Naked-Baby-Eco-Boutique
    Wilson-and-Frenchy-Organic-Pocket-Top-Anchor-Blue-Front-Naked-Baby-Eco-Boutique
    Wilson & Frenchy Organic Pocket Top - LUCKY LASTS - 0-3 MONTHS & 3-6 MONTHS ONLY
    Wilson & Frenchy
    $16.36 Regular price $35.00 Sale price You Save 53%
    3 For 2 BOGO Offer (OUTLET Items ONLY)
    Babu-Merino-Baby-Booties-Babu-Denim-Naked-Baby-Eco-Boutique
    Cute-Baby-Legs-Wearing-Babu-Merino-Baby-Booties-Babu-Rose-Naked-Baby-Eco-Boutique
    Babu Merino Baby Booties
    Babu
    $25.00

    One Baby Clothes Shop To Dress Your Little One From Head To Toe!

    From the perfect baby sunglasses to adorable merino socks, Naked Baby is your home for baby clothes with natural style. Our carefully curated range of organic baby fashion makes us one of the best online baby clothing stores in NZ. Forget running around busy shopping centres. Shop from the comfort of your home and enjoy our fast dispatch and express delivery*.

    Find all your favourite baby clothing brands here including: Aster & Oak, Quincy Mae, Lamington, and Wilson & Frenchy.

    Each brand has been selected for its superb quality, on-trend style and sustainable and ethical practices. And, of course, all clothing must be durable enough to withstand the rigours of a childhood spent playing outdoors! At Naked Baby, we think that’s just the way it should be.

    You’ll find dresses, onesiessleepwear and much more made with the softest of organic cotton and other natural fibres. Build the ultimate eco-friendly wardrobe full of gorgeous pieces made with lots of love but no nasty chemicals. Whether you’re shopping for your little one or in search of the perfect baby gift, Laybuy and Afterpay make it convenient to shop now and pay in instalments.

    Not All Baby Clothes Stores Are The Same

    Forget cheap and mass-produced baby clothing stores; at Naked Baby, we do things differently. We’re one of the few baby clothes stores in NZ where making ethical choices about what your kids wear doesn’t have to mean compromising on style. Shop our range for the very best in organic baby clothes and accessories that suit your eco-conscious lifestyle.