We want the kids of tomorrow to be able to play in a clean and beautiful world. Therefore we are proud to announce the debut of Ecoline an eco-friendly collection of toys for children. Ecoline combines Viking Toys timeless design of durable and non-toxic toys with an oil-free, plant-based material made from sugar cane.
Our mission has been to produce toys that are a sustainable alternative and an antidote to the prevailing throwaway culture, toys made to withstand play from one child to the next, year after year. With Ecoline, we are taking sustainability a step further.
Ecoline is made of the material we called Biotylene. While traditional PE (polyethylene) is mainly made from crude oil, Biotylene is made from ethanol that has been extracted from sugar cane. This means that the Biotylene used in the manufacture of Ecoline toys is made from sugar cane, a recyclable and fossil-free raw material. The sugarcane used to make Ecoline toys grows on a controlled land in Brazil 2,500 km from the Amazon. The sugar cane absorbs CO2 from the air and minimizes greenhouse effect. This makes the production of the material climate positive as the sugar cane binds more carbon dioxide as they grow what goes into the production of the environmentally friendly material. For every kilo of Biotylene produced, 3.09 kg of CO2 is removed from the atmosphere.
Toys in our new product line, Ecoline, made from bio-based materials, will have the same characteristics as our previous generation toy cars. These toys are toxin-free and made of food grade plastic and the durability remains the same. The only thing that distinguishes Ecoline from other toys in Viking Toys range is that the oil in the plastic has been replaced by bio-based renewable resources. This means that Viking Toys contributes to safe and fun play for a healthy planet.
By producing toys made from Green Polyethylene, we reduce our environmental footprint byincreasing the number of renewable resources as well as using a raw material that is fossil free and which absorbs CO2 from the atmosphere during its natural photosynthesis process.
Viking Toys are made to last, and with the new Green Polyethylene, this doesn’t change. I’mGreen polythene is just as durable as conventional plastic which means that it withstand generations of play.
The Green Polyethylene is 100% recyclable together with conventional plastic. So if someone against all odds would like to retire one of the Green Viking toys they can just throw the toy in a plastic recycle bin to be reused as something else.